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Primark AW16 European Press and Influencer Experiences

OUR TASK | PRESS AND INFLUENCER EXPERIENCES ACROSS EUROPE

To develop and create a press showcase space for a global fashion brand. We produced a design toolkit to facilitate a consistent experience across all European regional offices.

OUR CONCEPT | OUR CITIES ARE OUR PLAYGROUNDS

We played with the bold graphic layouts and structures of contemporary playgrounds, and mixed these with muted colours and natural wood.

OUR DELIVERY | PRESS PLAYGROUND

Display fixtures were influenced by playground structures. Subtle colour tones balanced the playfulness of the space with sophistication. Feature displays showcased hero items. Wall and window vinyl treatments portrayed an abstract take on city maps. Press gifts and custom screen-printing experience.

 

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