OUR TASK | PRESS AND INFLUENCER EXPERIENCES ACROSS EUROPE
Chalk were asked to develop and create a press showcase space for a global fashion brand. We produced a design toolkit to facilitate a consistent experience across all European regional offices.
OUR CONCEPT | STAND GLORIOUS
Darkness envelops a winter wilderness. Visitors are immersed in a rich raw industrial environment. The space channels female strength and the bold power of modern heroines. Ancient mysticism breathes an otherworldly force into the sensory atmosphere.
OUR DELIVERY | RICH RAW WINTER WILDERNESS
For AW18, we created a space using deep warm charcoal tones, concrete slab, tactile fringed curtain and white light boxes. This mix of luxe and industrial textures was illuminated dreamy soft lighting and dry-ice mists.
Bespoke tarot card readings, a live DJ set and a menu of dark chocolate and charcoal and black sesame snacks enhanced the experience.