OUR TASK | PRESS AND INFLUENCER EXPERIENCES ACROSS EUROPE
To develop and create a press showcase space for a global fashion brand. We produced a design toolkit to facilitate a consistent experience across all European regional offices.
OUR CONCEPT | DELUXE DESTINY
A cinematic exploration of futuristic regality. Be transported to another world; one that is dark but dreamy, rich but electric. This is Deluxe Destiny.
OUR DELIVERY | FUTURISTIC OPULENCE
For AW17, we created an immersive experience of light and dark; a mood that integrated arthouse, sci-fi and opulence.
With a nod to a gallery exhibition space, a single long line of statement rails crossed through the centre of the location. Long fluorescent tube lights in red and fuchsia framed rails and highlighted hero items. Colour was created in the room largely by lighting effects and window vinyl treatment where deep rich reds and purples were pierced with fluoro pinks and oranges.
To bring further opulence to the location, our specialised catering partners served glossy mirror cakes from a decadent dessert trolley .