OUR TASK | PRESS AND INFLUENCER EXPERIENCES ACROSS EUROPE
To develop and create an intimate dinner experience for press and influencers to showcase Primark's AW17 homeware collection. We produced a design toolkit to facilitate a consistent experience across all European regional offices.
OUR CONCEPT | HYGGE
We designed this press experience around the Hygge trend which was strongly reflected in the stock being showcased. This experience was all about an amazing dinner in an intimate setting.
The quality of the food was absolutely paramount. Food was seasonal, local and treated with the utmost care.
Green foliage, wooden furnishings, warm sheepskin and cool colour tones created a laid back and cosy vibe. Spacious arrangements of curated stock allowed guests to casually browse the various homeware ranges. Areas in the space created small vignettes of a life lived allowing the products tell a story.