OUR TASK
Chalk developed the concept and undertook creative direction, production and styling for Primark’s Limited Edition collection photoshoot.
THE RESULT
These shots are displayed in store for point of sale branding and have also been published in the press. We were delighted to see that Vogue Italia featured the images in October 2019. https://www.vogue.it/moda/article/primark-dark-romance-abiti-per-natale-low-cost