OUR TASK | PRESS AND INFLUENCER EXPERIENCES ACROSS EUROPE
To develop and create a press showcase space for a global fashion brand. We produced a design toolkit to facilitate a consistent experience across all European regional offices.
OUR CONCEPT | 24/7 FLUID FASHION
Summer Days go on and on. Work. Rest. Play. Party. Repeat. Goodbye cosy comfies. Hello bold choices and showing off.
OUR DELIVERY | ALL I WANT IS EVERYTHING
For SS17, we designed the press experience around a super-long, custom-made, glossy, flowing, curvilinear, elevated path. Circular mirrors and graphics showcased hero items.
Holographic silver vinyl, white neon light, luxe blocks of perspex and mirror, birch and marble ensured a premium look and feel.
We used bespoke lighting projections to simulate prism effects on white walls. We created a kaleidoscope with a mirrored interior that held an ipad displaying lookbook imagery. The imagery reflected and created an interesting visual experience for guests.
Coral and goldfish in crystal clear bowls added freshness and fun, and our specialised catering partners made ice-cream rolls, bringing more visual interest and summertime vibes into our location.